Work

Developing a Marketing Evaluative Measurement (MEM) System for Assessing Content Knowledge

Year: 2001

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2001.11488726

Authors: Douglas R. Robideaux, David J. Good

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2565511484

FWCI:

Cites: 13

Cited by: 7

Related to: 10