Work

Information and Communication Technologies as a Source of Marketing Innovations in Retail - Trends

Year: 2016

Type: article

Abstract: Economic growth in modern retail trade is determined by the development of resources, especially knowledge and innovation. The aim of this paper is to demonstrate that retailers use innovative solutions, which are based on new information and communication technologies. Their manifestation is the development of marketing innovations. The investigation is aimed at answering the following questions: What are the possibilities for creating marketing innovations in trade based resources and potential of ICT? What trends can be observed in the creation of marketing innovations to trade based on knowledge acquired through ICT tools?

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Author: Beata Reformat

Institution: University of Economics in Katowice

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2565699308

FWCI: 1.984

Cites: 9

Cited by: 7

Related to: 10