Work

Developing Encouragement Strategies For Active Mobility

Year: 2016

Type: article

Abstract: Promoting active mobility, i.e. walking and cycling, does not only require providing the adequate infrastructure. It is necessary to identify efficient ways to inform people and to arouse interest to actually change mobility behaviour. The challenge is to identify homogeneous (target) groups of shared mobility-related information needs and to extract appropriate group-related arguments. To develop encouragement strategies for different social groups, a milieu-based segmentation approach is applied in this paper in order to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments to promote active mobility.

Source: Transportation research procedia

DOI: 10.1016/j.trpro.2016.12.067

Authors: Nadine Haufe, Alexandra Millonig, Karin Markvica

Institutions: TU Wien, AIT Austrian Institute of Technology GmbH

Language: English

Topic: Urban Transport and Accessibility

Subfield: Transportation

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: diamond

Funders: Bundesministerium für Verkehr, Innovation und Technologie, Austrian Institute of Technology