Work

Developing Information Technology Skills in the Marketing Curriculum

Year: 1996

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.1996.11488528

Authors: Fred Miller, W. Glynn Mangold

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2566524903

FWCI: 6.759

Cites: 22

Cited by: 29

Related to: 10