Work

Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation

Year: 2016

Type: review

Study design: Systematic Review

Source: Journal of Advertising Education

DOI: 10.1177/10980482160201-202

Authors: John G. Wirtz, Jameson L. Hayes, Yan Shan

Institutions: University of Illinois Urbana-Champaign, University of South Florida

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2566947865

FWCI: 0.084

Cites: 68

Cited by: 6

Related to: 10