The Smallbuild+ Business Development Method: Findings From a Longitudinal Study in the Construction Sector
Year: 2016
Type: article
Abstract: We have investigated, in the form of a longitudinal study, practices aiming at ensuring survival and growth in an SME construction company. An outcome of the investigation is the SmallBuild+ Business Development Method (SmallBuild+) presented in this paper. Visualizing our findings into a method picture, SmallBuild+ expresses that a manager needs to juggle day-to-day activities, urgent issues and change endeavors all at once. As regards change endeavors we find support for classifying them into two categories (1) continuous incremental, and (2) discontinuous sporadic. We also find that company specific goal modeling is a useful technique to reveal relevant goals for business improvement. In general, SmallBuild+ evolved into being as a result of the construction company’s need for a more holistic way toaddress business improvements, realizing that one cannot survive by merely being great at bricks, mortar and carpentry.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2567135324
