Year: 2016
Type: article
Abstract: This research studies female creative directors in advertising as leaders. It focuses on their presence in the creative departments rather than in the causes of their absence. We interviewed six Spanish female creative directors, who managed to reach and stay in that department. The paper reveals how they understand, execute, self-perceive and project their leadership, and how they perceive that their employees value them. The results show that these women fit in the definition of a leader –vs. a manager– proposed by the literature. Their leadership can be framed within the effective, creative, transformational and democratic style that nowadays identifies the ideal leadership.
Source: Cuadernos info
DOI: 10.7764/cdi.39.1039
Authors: Clara Montes, David Roca
Institution: Universitat Autònoma de Barcelona
Language: Spanish
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: diamond
OpenAlex ID: W2572059448