Work

Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle

Year: 2017

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-05-2016-0179

Author: Roderick J. Brodie

Institution: University of Auckland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2576354470

FWCI: 11.85

Cites: 28

Cited by: 39

Related to: 10