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Measurement in Marketing: A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix

Year: 2009

Type: article

Source: Indian Journal of Marketing

Author: Manit Mishra

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2578451277

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