Planning and Conducting Experimental Advertising Research and Questionnaire Design
Year: 2017
Type: article
Source: Journal of Advertising
Authors: Maggie Geuens, Patrick De Pelsmacker
Institutions: Ghent University, University of Antwerp
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2581015606