Work

Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Year: 2017

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2015-0765

Authors: Nina Åkestam, Sara Rosengren, Micael Dahlen

Institution: Stockholm School of Economics

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2581407219

FWCI: 10.83

Cites: 51

Cited by: 65

Related to: 10