Year: 2000
Type: report
Abstract: Some investigators have suggested that when material becomes more complex, an individual is forced to use an intuitive process, while others suggest that increasing complexity forces analysis. This study was an attempt to resolve this question by manipulating rate of presentation and instructions. No effect was found due to these manipulations or due to complexity. The reason is not clear, but may be due to a combination of factors which inclined the experiment in the direction of the intuitive process.
DOI: 10.15760/etd.3313
Author: Teresa Kao
Institution: Portland State University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2582405755