Work

Event study methodology in the marketing literature: an overview

Year: 2017

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-017-0516-y

Authors: Alina Sorescu, Nooshin L. Warren, Larisa Ertekin

Institutions: Texas A&M University, University of Arizona

Language: English

Topic: Financial Markets and Investment Strategies

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2583369661

FWCI: 35.78

Cites: 111

Cited by: 343

Related to: 10