National brand's local advertising and wholesale-price incentive under prior versus no prior information
Year: 2017
Type: article
Source: Industrial Marketing Management
Authors: Nawel Amrouche, Ruiliang Yan
Institutions: Long Island University, East Texas A&M University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2583789294