Work

What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.01.010

Authors: Stephanie Hui-Wen Chuah, Malliga Marimuthu, Jay Kandampully, Anil Bilgihan

Institutions: Universiti Sains Malaysia, Charles Darwin University, The Ohio State University, Florida Atlantic University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2586623609

FWCI: 26.16

Cites: 133

Cited by: 157

Related to: 10