Work

The Effects of Korean Wave on Evaluation and Purchase Intention for Products Made in Korea: Focused on Cases in Japanese Markets

Year: 2007

Type: article

Source: Journal of Marketing Management Research

Authors: Sung‐Tai Hong, 강동균, Yoshihiko ohya

Language: English

Topic: Asian Culture and Media Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2587320637

FWCI:

Cites:

Cited by: 4

Related to: 10