Work

Kundenbindung durch Loyalitätsprogramme

Year: 2017

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-13650-5_13

Authors: Laura Braun, Sven Reinecke, Torsten Tomczak

Language: German

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2588501048

FWCI: 1.218

Cites: 47

Cited by: 18

Related to: 10