Work

Social marketing and the diffusion of innovations

Year: 2016

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: James W. Dearing

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2588649045

FWCI:

Cites:

Cited by: 2

Related to: 10