Seeing is not stereotyping: the functional independence of categorization and stereotype activation
Year: 2017
Type: article
Abstract: Social categorization has been viewed as necessarily resulting in stereotyping, yet extant research suggests the two processes are differentially sensitive to task manipulations. Here, we simultaneously test the degree to which race perception and stereotyping are conditionally automatic. Participants performed a sequential priming task while either explicitly attending to the race of face primes or directing attention away from their semantic nature. We find a dissociation between the perceptual encoding of race and subsequent activation of associated stereotypes, with race perception occurring in both task conditions, but implicit stereotyping occurring only when attention is directed to the race of the face primes. These results support a clear conceptual distinction between categorization and stereotyping and show that the encoding of racial category need not result in stereotype activation.
DOI: 10.1093/scan/nsx009
Authors: Tiffany A. Ito, Silvia Tomelleri
Institutions: University of Colorado Boulder, University of Padua
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $2,379
OpenAlex ID: W2589277313
