Work

A Practical Guide to Experimental Advertising Research

Year: 2017

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2017.1281779

Authors: Patrick T. Vargas, Brittany R. L. Duff, Ronald J. Faber

Institutions: University of Illinois Urbana-Champaign, University of Minnesota

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2589622977

FWCI: 6.543

Cites: 77

Cited by: 78

Related to: 10