Work

Demystifying the "Sunk Cost Fallacy": When Considering Fixed Cost in Decision-Making is Reasonable

Year: 2017

Type: article

Source: Journal of Research in Marketing

DOI: 10.17722/jorm.v7i1.167

Author: Andreas Krämer

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591562973

FWCI: 0.429

Cites: 31

Cited by: 11

Related to: 10