Work

Advanced Methods for Modeling Markets

Year: 2017

Type: book

Source: International series in quantitative marketing

DOI: 10.1007/978-3-319-53469-5

Authors: Henseler, Jörg, Leeflang, Peter S. H., Wieringa, Jaap E., Bijmolt, Tammo H. A., Koen H., Pauwels

Institutions: University of Groningen, Northeastern University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2592680210

FWCI: 8.211

Cites: 4

Cited by: 181

Related to: 10