Work

Individualism and collectivism: Its implications for cross-cultural advertising

Year: 1990

Type: article

Source: Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)

Author: Sangpil Han

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2592781975

FWCI: 0.691

Cites:

Cited by: 4

Related to: 10