Work

The BBC's Corporate Identity: Myth, Paradox and Reality

Year: 1994

Type: article

Source: Journal of General Management

DOI: 10.1177/030630709401900303

Author: John M. T. Balmer

Institution: University of Strathclyde

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2593573680

FWCI: 13.66

Cites: 12

Cited by: 38

Related to: 10