Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally
Year: 2010
Type: report
Abstract: As online communities are becoming more and more relevant to business, it is critical to understand why individuals are motivated to contribute content longitudinally.In this paper, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution.We view longitudinal content contribution phenomenon as a recursive process of interaction between contributors, other participants and IT artifact of online communities.We conclude with the implications of our conceptual model for future research.
Authors: Xuequn Wang, Paul Clay
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2594035225
