Work

The Three Virtues and Seven Deadly Sins of Corporate Brand Management

Year: 2001

Type: article

Source: Journal of General Management

DOI: 10.1177/030630700102700101

Author: John M. T. Balmer

Institution: University of Bradford

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2594560088

FWCI: 13.08

Cites: 14

Cited by: 245

Related to: 8