Work

Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet

Year: 2017

Type: article

Abstract: Sustainable venturing, the process of starting a new sustainable enterprise, has been studied extensively through the triple-bottom-line lens. The narratives employed by sustainable entrepreneurs, however, have proven to be more complex and diverse. In this paper, we set out to inductively explore the narratives underlying sustainable venturing. We conducted an interpretative analysis to elucidate how these entrepreneurs perceive, think about and give meaning to sustainability as they develop their ventures. Findings allow for an expansion of the role of narratives in business venturing toward a more sophisticated conceptualization grounded in how actual entrepreneurs experience and enact sustainability in the context of their ventures.

Source: Journal of Small Business Management

DOI: 10.1111/jsbm.12395

Authors: Pablo Muñoz, Boyd Cohen

Institutions: Universidad del Desarrollo, University of Liverpool, Universitat de Vic - Universitat Central de Catalunya, EADA Business School

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2594564080

FWCI: 8.594

Cites: 82

Cited by: 88

Related to: 10