Work

Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion

Year: 2016

Type: article

Study design: Observational Study

Source: DOAJ (DOAJ: Directory of Open Access Journals)

DOI: 10.21002/amj.v8i2.9261

Authors: Theresa Victory Gloria, Adrian Achyar

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2596623286

FWCI:

Cites: 10

Cited by: 13

Related to: 10