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Drawing on the Map: An Exploration of Strategic Sensemaking/Giving Practices using Visual Representations

Year: 2015

Type: article

Abstract: In this paper we explain how practitioners perform strategic sensemaking with visual representations. Here, we identify four modes of strategic sensemaking/giving: content‐generating, process‐generating, process‐ingraining and content‐ingraining. While each of these modes supports strategic sensemaking/giving by focusing practitioners’ work on specific issues, they also divert practitioners from focusing on key aspects of strategy making. We conceptualize these limitations as ‘blind spots’. As a result, strategic sensemaking appears fragmented and can lead to breakdowns in sensemaking. However, the flexibility of visual representations facilitates strategic sensemaking by allowing practitioners to switch from one mode to another. These findings improve our understanding of the strategic sensemaking/giving practices that are associated with the use of visual representation.

Source: British Journal of Management

DOI: 10.1111/1467-8551.12099

Authors: Lionel Garreau, Philippe Mouricou, Amaury Grimand

Institutions: Dauphine Recherches en Management, Université Paris Dauphine-PSL, ESSCA School of Management, Centre de Recherche et d’Enseignement de Géosciences de l’Environnement, Centre de Recherche en Gestion

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1886987011

FWCI: 7.089

Cites: 60

Cited by: 46

Related to: 10