The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Year: 2017
Type: article
Source: Industrial Marketing Management
Authors: Sena Ozdemir, Destan Kandemir, Teck-Yong Eng
Institutions: University of Essex, Bilkent University, University of Southampton
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2597961001