Work

Convergence and divergence in consumer behaviour: implications for global advertising

Year: 2003

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2003.11072848

Author: Marieke De Mooij

Institution: Universidad de Navarra

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2598518388

FWCI: 4.191

Cites: 14

Cited by: 192

Related to: 10