From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
Year: 2011
Type: article
Source: Journal of Marketing Research
DOI: 10.1509/jmr.09.0018
Institutions: HEC Paris, Northwestern University, Stanford University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2073157631