Romanticism Reinforced: The Construction of Nature through 'Green' Advertising and the Implications for Ecodesign.
Year: 2004
Type: conference-paper
Abstract: This paper makes a critical assessment of the construction of nature through advertising. Like any other subject, the complex and rich subject of nature can be portrayed metaphorically. Due to its complexity, the idea of nature is often depicted obliquely in advertising, rather than through direct pictorial representation. There is fertile ground for this approach in the advertising of home appliances – particularly appliances designed to be ‘green’, or what is referred to in design culture as ‘ecodesign’.
Source: Proceedings of DRS
Author: Marie Sierra
Language: English
Subfield: Building and Construction
Field: Engineering
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W2599527636