Work

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

Year: 2018

Type: article

Source: IEEE Intelligent Systems

DOI: 10.1109/mis.2019.2893590

Authors: Yanwu Yang, Bernard J. Jansen, Yinghui Yang, Xunhua Guo, Daniel Zeng

Institutions: Huazhong University of Science and Technology, Hamad bin Khalifa University, University of California, Davis, Tsinghua University, Chinese Academy of Sciences

Language: English

Topic: Information Retrieval and Search Behavior

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: green

Funders: National Natural Science Foundation of China, Chinese Academy of Sciences

Awards: 关键字竞价广告策略的多阶段联合优化研究, G601329852

OpenAlex ID: W2603514211

FWCI: 2.797

Cites: 19

Cited by: 21

Related to: 20