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Higher, Faster, Further: The Effect of Regulatory Focus and Social Influence on Overconfidence in Strategic Marketing Decisions

Year: 2013

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Benjamin Berghaus, Peter Mathias Fischer, Sven Reinecke

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2604101212

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