Work

Explaining brand performance differentials between firms via innovation and marketing

Year: 2008

Type: conference-paper

Source: NOVA (University of Newcastle Australia)

Authors: Ngo, Liem, O'Cass, Aron

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2607900833

FWCI: 2.372

Cites: 27

Cited by: 2

Related to: 10