Work

The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising

Year: 2014

Type: article

Source: ABACUS. Repositorio de Producción Científica (Universidad Europea)

Authors: Verónica Baena Graciá, Julio Cerviño Fernández

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2610711211

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Related to: 10