Work

Using fMRI to Inform Marketing Research: Challenges and Opportunities

Year: 2009

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.46.1.17

Authors: Carolyn Yoon, Richard Gonzalez, James R. Bettman

Institutions: University of Michigan, Duke University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2611976799

FWCI: 2.031

Cites: 8

Cited by: 28

Related to: 10