Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh
Year: 2017
Type: article
Abstract: The study of “Floral marketing” has become a catchphrase in both academic and practical arena, thus different \nissues related to floral marketing have been researched in many international studies. This study is designed on \nconsidering the contemporary trends of Floral Marketing in Bangladesh with the view of different Bangladeshi \nflower farmers and retail floral traders. For assessing the recent scenario, an exploratory research has been \nconducted. Investigations were carried out during the month of October 2016-January 2017 based on the group \ndiscussions and thorough case studies on the Bangladeshi florist business traders. The results reveal that the \nfloral traders haven’t tailored these marketing concerns yet. Besides, it gives a rational perceptive to Bangladeshi \ntraders of utilizing this floral marketing theory to bloom this industry by managing different complexities.
Authors: Husna Ara, Md. Mofazzal Hosen
Language: English
Domain: Life Sciences
Open Access status: green
OpenAlex ID: W2613765289