Year: 2017
Type: article
Abstract: This study focuses on using fee-charge video-on-demand services and reveals how people react when there are two uncertainties in decision making. Conducted economic experiments show that the choice rate of subscription video-on-demand service increases as the expected utility of watching videos grows. The experiments also show that the two uncertainties affect our decision making, but with a difference in degree.
Source: Procedia CIRP
Authors: T. Koenuma, K. Akai, N. Nishino
Institution: The University of Tokyo
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2614136233