Promoting Intrinsically Motivated Altruistic Behavior and Decreasing Inherent Bias through Facial Perception Priming
Year: 2016
Type: article
Abstract: This thesis investigates the use of imagery for priming which encourages altruistic behavior.Design has traditionally focused on hierarchy, structure and visual perception to craft a desired user experience.These methods of design fail to take into account the visceral aspect of design that is inherent to us as human beings.Recent research surrounding priming and specifically priming through facial imagery reveal that our minds process a great deal of information at a rapid, automatic and subordinate level, which has an affect on our behavior.In order to measure the affect of priming through imagery on behavior, a website is created in which one of three sets of images are selected at random to accompany the text and structure of the site.To measure the images effect on altruistic behavior, participants are asked to make a hypothetical donation once they have a good comprehension of the site.This thesis proposes that designers must understand the importance of priming in order to effectively control the user experience.Designers must understand priming in order to avoid unintended user behavior as well as realize the potential for a more desired user experience that can be created through leveraging priming as a design tool.
Author: Robert T Byrd
Institution: University of Cincinnati
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W2614525801