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A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Work
Year: 2017
Type: article
Abstract: Purpose The purpose of this paper is to investigate and identify the salient effects of apparel evaluativ1e cues in order to enrich our understanding of consumer preferences and behaviour in two diffe... more
Source: Asia Pacific Journal of Marketing and Logistics
Authors Osmud Rahman, Benjamin C. M. Fung, Zhimin Chen, Xiang Gao
Institutions Toronto Metropolitan University, McGill University, Manchester Metropolitan University
Cites: 61
Cited by: 50
Related to: 10
FWCI: 4.003
Citation percentile (by year/subfield): 92.88
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Sustainable Development Goal Decent work and economic growth
Open Access status: green