Work

Gamification as a platform for brand co-creation experiences

Year: 2017

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-017-0055-3

Authors: Helena Nobre, André Ferreira

Institutions: University of Aveiro, Universidade Técnica do Porto

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2617599006

FWCI: 10.52

Cites: 53

Cited by: 130

Related to: 10