Work

Barriers to advancing the science and practice of marketing

Year: 2017

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2017.1323839

Authors: Andrew Scott Baron, Gerald Zaltman, Jerry Olson

Institutions: University of British Columbia, Harvard University, Pennsylvania State University

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2617866211

FWCI: 2.423

Cites: 71

Cited by: 29

Related to: 10