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Strategic Organizational Flexibility Capability and Business Survival: An Empirical Investigation of Tour Businesses in Thailand

Year: 2016

Type: article

Abstract: Strategic organizational flexibility capability has been viewed as a key success factor of organization strategy in performing in fluctuating business environments. Drawing on dynamic capability theory, the objective of this study was to investigate the relationship between strategic organizational flexibility capability and business survival through the mediating role of organizational adaptation, organizational excellence, organizational value creation, and business performance. The results were derived from a survey of 335 tour businesses in Thailand. The hypothesized relationships among variables are examined by using ordinary least square (OLS) regression analysis. Results suggest that organizational outsourcing orientation and strategic linkage concentration have the most influence on organizational adaptation, organizational excellence, and organizational value creation. Moreover, the contributions of theoretical and managerial, conclusion and suggestions for future research are also discussed.

Source: AU-GSB e-JOURNAL

Authors: Pattariya Prommarat, Karun Pratoom, Kesinee Muenthaisong

Institutions: Mahasarakham University, Ramkhamhaeng University, Srinakharinwirot University, Tokyo University of Agriculture and Technology

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W2618902472

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