Year: 2013
Type: article
Abstract: This thesis examines persuasive differences between the same fictional narrative, presented as a comic book or as text-only short story.In an experiment, the two conditions delivered a series of persuasive messages embedded within the fictional narrative.Participants were tested on strength of belief for the persuasive messages and several indicators of narrative transportation including character identification, personal relevance, perceived vividness, and counter-arguing.Results indicated character identification was most pronounced in the text-only condition.Differences within gender and age groups were identified in character identification, experience taking, and counterarguing.The relevance of digital design principles in the creation of persuasive communication for electronic devices is also discussed.
Author: Amanda J. Weed
Institution: Ohio University
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2619012977