Work

Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes

Year: 2003

Type: article

Authors: Werner Reinartz, Manfred Krafft, Wayne D. Hoyer

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2619235412

FWCI: 8.167

Cites: 60

Cited by: 45

Related to: 10