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Do logos and brand labels impact peoples’ selection behaviour in web search?

Year: 2009

Type: conference-paper

Source: UCL Discovery (University College London)

Authors: Schlögl, S, Brumby, DP

Language: English

Topic: Information Retrieval and Search Behavior

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2620680021

FWCI:

Cites: 15

Cited by:

Related to: 10