Work

Political Marketing--Generating Effective Candidates, Campaigns, and Causes

Year: 1999

Type: article

Author: Philip Kotler

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2621587915

FWCI: 6.115

Cites:

Cited by: 116

Related to: 10