Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
Year: 2016
Type: article
Source: Journal of Interactive Marketing
Authors: Kirthi Kalyanam, Peter Lenk, Eddie Rhee
Institutions: Santa Clara University, University of Michigan, Stonehill College
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2621858069